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In the increasingly knowledge-driven economy, intellectual property (IP) is a key consideration in day-to-day business decisions. New products, brands and creative designs appear almost daily on the market and are the result of continuous human innovation and creativity.

If left unprotected and or not developed, a good invention or creation may be lost to competitors that are in a better position to commercialize the product or service at a more affordable price.

Adequate protection of a company's intellectual property is a crucial step in deterring potential infringement and in turning ideas into business assets with a real market value. Taking full advantage of the IP system enables companies to profit from their innovative capacity and creativity, which encourages and helps fund further innovation.

To help our customers more fully utilize their IP assets in their business activities, GRES, Inc has established an extensive network to assist and support our customers worldwide.

Enhancing Competitiveness

All products have their own different types of IP. All new customers will face the challenge of extracting the latent value of their IP and using it effectively in their business strategy. Protecting intellectual property assets can increase competitiveness in a variety of ways. Intellectual property protection helps in:

  • preventing competitors from copying or closely imitating a company's products or services
  • avoiding wasteful investment in research and development (R&D) and marketing
  • creating a corporate identity through a trademark and branding strategy
  • negotiating licensing, franchising or other IP-based contractual agreements
  • increasing the market value of the company
  • enhancing access to finance
  • obtaining access to new markets

Effective IP Management

Effective IP management enables companies to use their intellectual property assets to improve their competitiveness and strategic advantage. Acquiring IP protection is a crucial initial step, but effective IP management means more than just protecting an enterprise's inventions, trademarks, designs, or copyright. It also involves a company's ability to commercialize such inventions, market its brands,  conclude joint ventures and other contractual agreements involving IP, and effectively monitor and enforce its intellectual property rights.

All companies can also benefit from the wealth of technological and commercial information available in patent and trademark databases to learn about recent technological breakthroughs, identify future partners, and find out about the innovative activities of competitors. GRES will Manage IP effectively and use it to devise business strategies.

GRES Objective

GRES is maintaining communication with academic, industrial, government, financial institutions, entrepreneurs, scientists, legal, and all IP related industry. Our goal is to chose the IP that will be the most effective and optimal product for the required project.

IP industry has very similar boundaries and some of the above information is readily available!